Why It’s More Than Just a Sales Tool
It’s easy to think of CRM software, as a tool that only the salespeople use. But great CUSTOMER RELATIONSHIPS (the “CR” in “CRM”) are built on much more than sales. Let’s take a look at some of the other components of Sage CRM that will help you deliver a consistent experience with every customer interaction including marketing and support.
Sage CRM for Marketing
For many companies, customer relationships are more profitable after the initial sale. Marketing programs aimed at current customers not only have potential to build more profit into each relationship, but can also foster long term customer loyalty that’s mutually beneficial.
Sage CRM includes a marketing component and features that allow you to build a detailed profile of your customers over the course of your relationship. This helps to ensure that ongoing communication is highly relevant based on previous purchases, product preferences, and other important customer-specific characteristics.
Sage CRM also integrates with MailChimp – powerful web-based email marketing software. When you combine customer and prospect data in Sage CRM with the email templates and tools in MailChimp, you have a powerful platform that makes your marketing effort fast, efficient, and far more effective.
Sage CRM for Customer Care/Support
Sales and marketing bring new customers to your business, but your customer service department keeps them with you for the long haul. That’s why Sage CRM provides a customer service component so your customer support personnel have fast access to service requests, call and escalation history, recent customer communications, support cases, email communication, documents sent and received, and much more.
All service and support activities are captured in your CRM solution so that you start to build a knowledgebase of issues and resolutions. Your service reps can then use that knowledgebase to quickly resolve common challenges.
Whether you sell products that require technical support or offer service agreements that continue beyond the initial sale, Sage CRM provides the tools you need to manage resources, resolve issues, and build long-lasting and loyal relationships. And with all of that information at their fingertips, your customer care reps will have a better opportunity to cross-sell complementary products and services.
Beyond the Sales Department
There’s no doubt that CRM was originally created to improve efficiency and effectiveness of a company’s sales processes. However since those early days, software like Sage CRM has transformed into something much more powerful than just a sales tool. Today’s CRM software truly helps you manage and improve customer relationships across your entire organization from sales and marketing to accounting, operations, and support.